My lifelong passion for wellness began early in life. Growing up as a military brat with active parents who embraced life with enthusiasm instilled in me a deep appreciation for movement, resilience, and overall wellbeing. I earned a Bachelor of Science in Kinesiology and Exercise Science from the University of Houston and went on to work as a personal trainer and group fitness instructor.

 

As my interest in holistic and alternative approaches to healing grew, I completed a 200-hour yoga teacher training, Balanced Athlete® certifications, and Reiki practitioner training. After many years of teaching yoga and serving on faculty at my yoga school, I expanded my professional scope to include becoming a Licensed Massage Therapist (MT136648), with additional certifications in Lymphatic Drainage and Thai Yoga Massage.

 

I am especially passionate about myofascial release, functional breathing, movement therapy, mobility, and holistic healing. My intention is to provide sessions that are both deeply restorative and thoughtfully supportive of each client’s individual needs. Outside the office, I enjoy spending time with my family, cheering at my kids’ sporting events, hiking, exploring new restaurants, and attending live music performances.

​​I’m Franci Carter, a Licensed Massage Therapist and co-founder of Holistic Bodywork Waco.  My journey as a massage therapist began at East West College of the Healing Arts in Portland, Oregon in 2013, where I fell in love with understanding how the body moves, heals, and restores balance.

Over the years, I’ve specialized in myofascial release, neuromuscular feedback, and structural integration — all grounded in a deep respect for how the body heals and adapts. Each session is an opportunity to listen to your body’s unique story and support its natural capacity for recovery and renewal.

My passion is working with people who want to improve their physical health, reduce pain, restore mobility, and manage stress holistically. Whether you’re recovering from an injury, navigating a life transition, or simply seeking a reset from the demands of daily life, I focus on thoughtful, targeted bodywork that helps you feel grounded, relaxed, and fully present in your body.

I began this work out of a calling to help people become better versions of themselves — to reconnect with their body’s wisdom and resilience. 

I’m so glad you found Holistic Bodywork Waco!  My hope is that our work, space, and philosophy are life-giving and healing.

Let’s work together to create a personalized treatment plan that supports your wellness goals — one session at a time.

Ruzica Norwood, is a licensed massage therapist who’s passionate about helping people feel at ease in their own bodies. She believes massage is not just about relieving sore muscles, but about creating a space where you can truly relax, reset, and begin to repair. 

She often works with clients who experience rounded shoulders and forward neck posture from long hours at a desk or on devices. Through focused techniques, she helps release tension, improve posture, and bring the body back into balance. Every session is tailored to you! Ruzica listens to what your body needs that day, whether it’s targeted work, gentle relaxation, or a mix of both.

Outside the treatment room, you’ll often find her reading, at the gym, walking her dog, or getting coffee at local places around town with her husband!